---
title: How Can New Approaches to Consumerism Contribute to Population Health? | Integrated Benefits Institute
description: Employers are increasingly adopting health plans with cost sharing that gives employees more “skin in the game.” In the October issue of Population Health
---

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# [How Can New Approaches to Consumerism Contribute to Population Health? | Integrated Benefits Institute](https://blog.ibiweb.org/blog/how-can-new-approaches-to-consumerism-contribute-to-population-health)

 Written by [Integrated Benefits Institute](https://blog.ibiweb.org/blog/author/integrated-benefits-institute) | Oct 27, 2014 2:00:00 PM

Employers are increasingly adopting health plans with cost sharing that gives employees more “skin in the game.” In the October issue of Population Health News, IBI President Thomas Parry describes what employers must consider to ensure that lower medical and pharmacy spending does not come at the expense of employee health and productivity.

[View full post](https://blog.ibiweb.org/blog/how-can-new-approaches-to-consumerism-contribute-to-population-health)

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