---
title: "Workshop: Using Consumer Activation to Better Understand Consumer Behavior and Outcomes | Integrated Benefits Institute"
description: Craig Kurtzweil, Senior Vice President, Analytic Innovations, UnitedHealth Group
---

[Blog ](https://blog.ibiweb.org/blog)

# [Workshop: Using Consumer Activation to Better Understand Consumer Behavior and Outcomes | Integrated Benefits Institute](https://blog.ibiweb.org/blog/workshop-using-consumer-activation-better-understand-consumer-behavior-outcomes)

 Written by [Integrated Benefits Institute](https://blog.ibiweb.org/blog/author/integrated-benefits-institute) | Mar 16, 2015 3:50:03 PM

- Craig Kurtzweil, Senior Vice President, Analytic Innovations, UnitedHealth Group

[View full post](https://blog.ibiweb.org/blog/workshop-using-consumer-activation-better-understand-consumer-behavior-outcomes)

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